Released on = February 14, 2006, 10:30 am

Press Release Author = WHR/ECON

Industry = Retail

Press Release Summary = Online and Independent Retailers Can Find Toy and Book
Manufacturer Online at www.WildHeartRanch.com

Press Release Body =
Wild Heart Ranch, Inc. Not Attending Toy Fair This Year; Company Focusing Online and
in Specialty Markets

Online and Independent Retailers Can Find Toy and Book Manufacturer Online at
www.WildHeartRanch.com

POINT ROBERTS, WA, Delta, B.C. February 14, 2006 - www.WildHeartRanch.com, Wild
Heart Ranch Inc., a children\'s toy and publishing company that has won multiple toy
awards and has received numerous positive reviews for its line of books and toys has
decided to break tradition this year and not attend and present at the annual Toy
Fair in New York. The Company is currently a member of the Toy Industry Association,
but has decided based on changes in the toy industry, consumer trends and buying
trends, to target online and specialty retailers.

The Company\'s theme, "Wild Heart Ranch's Children's Books Need to be Put in Your
Heart, Not on the Shelf" caters to a consumer demographic that will search for and
find the unique gifts online and in independent specialty stores.

The unique combined elements of light, magic and branded stars and moons on the
plush toys identify Wild Hearts\' award winning lines in the marketplace. Wild Heart
Ranch Children\'s Books and Toys Empower Children and Support Education on Endangered
Animals. From saving wild horses and endorsing seahorse conservation, to educating
children and adults about the critically endangered wild Bactrian camel that may
hold a possible cure for cancer, our products are designed from the heart. The
Company encourages parents to read and share these books with young readers to
improve their reading skills and teach valuable life lessons.

The Company\'s line was recently featured in EMagazine.com in a section for \"TOOLS
FOR GREEN LIVING, Resources for Eco-Awareness and Action\" at:
http://www.emagazine.com/view/?3016

Consumers, librarians and retailers can access the numerous reviews about Wild Heart
Ranch\'s unique style of children\'s and family books and toys. Book reviews for the
following children\'s book titles: 'Bradford and the Journey to the Desert of Lop',
'The No More Night Mares, a Dream of Freedom' and 'I Sea Horses, From Sky to Sea'
can be found at: http://www.wildheartranch.com/toysBooks/tb_reviews.htm

Online retailers currently featuring the Wild Heart Ranch Books and Toys include
Wal-Mart, Amazon, Barnes and Noble, Chapters, Horsetoys.com and many more:
http://www.wildheartranch.com/toysBooks/tb_onlineStores.htm

Take Advantage of our Store Locater:
http://www.wildheartranch.com/toysBooks/tb_storeLocations.htm

About Wild Heart Ranch: www.WildHeartRanch.com, www.ISeaHorses.com,
www.FavoritePetStories.com

Wild Heart Ranch, Inc. www.WildHeartRanch.com is a publishing, entertainment and toy
company that creates and licenses non-violent toys and products based on original
ideas, stories, and characters. The \'Lucky Stars Collection\', The \'No More Night
Mares\', \'I Sea Horses\' & \'Desert of Lop\' brands are all properties of Wild Heart
Ranch.

For more information contact
Toll Free: 1.888.889.9213

Callan Van Zant: sales@wildheartranch.com

Maria Rawlings: maria@wildheartranch.com





Web Site = http://www.wildheartranch.com

Contact Details = For more information contact
Toll Free: 1.888.889.9213

Callan Van Zant: sales@wildheartranch.com

Maria Rawlings: maria@wildheartranch.com